ArticleJournal of medical Internet research2025
Online e-Cigarette Retailers' Use of Price Incentives and Product Features to Attract Adolescent and Young Adult Purchases: Cross-Sectional Choice-Based Study.
Article in Journal of medical Internet research, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
- Trends in product characteristics of disposable e-cigarettes sold by US online stores between 2022 and 2024.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: There are reports of several adolescents and young adults purchasing electronic cigarettes (e-cigarettes) from e-cigarette retailer websites. However, there is a lack of consumer research on how e-cigarette retailer websites' content influences adolescent and young adult purchases. Objective: This study aims to examine whether seeing specific characteristics on e-cigarette retailer websites encourages or discourages e-cigarette purchase by adolescents and young adults and to further assess whether such influences vary by age and e-cigarette use. Methods: Using a web-based survey, we conducted a cross-sectional choice-based experiment in 5326 individuals (aged 13-24 years). We examined associations between e-cigarette retailer websites' content, reflected in 18 keywords, and the likelihood of e-cigarette purchase. Results: Female and sexual minority (nonheterosexual) adolescents and young adults were more likely to purchase e-cigarettes if websites had a clearance or sale (female individuals: adjusted odds ratio [aOR] 1.19, 95% CI 1.04-1.35; P=.02; sexual minority individuals: aOR 1.48, 95% CI 1.21-1.82; P<.01), deals (sexual minority individuals: aOR 1.28, 95% CI 1.04-1.57; P=.02), or direct discounts (female individuals: aOR 1.26, 95% CI 1.09-1.45; P<.01; sexual minority individuals: aOR 1.29, 95% CI 1.03-1.61; P=.03); if they could shop by flavor (female individuals: aOR 1.49, 95% CI 1.30-1.71; P<.01); or if they saw new and trending products (female individuals: aOR 1.18, 95% CI 1.03-1.34; P=.03). Female individuals were less likely to purchase e-cigarettes if required to register or sign-in (aOR 0.66, 95% CI 0.58-0.76; P<.01) or upload an ID (aOR 0.84, 95% CI 0.74-0.96; P=.02), and similarly, sexual minority individuals were less likely to purchase e-cigarettes if required to register or sign-in (aOR 0.77, 95% CI 0.63-0.96; P=.02). Older participants were more likely to purchase from authorized dealers (aOR 1.06, 95% CI 1.03-1.08; P<.01) if required to enter an email (aOR 1.03, 95% CI 1.01-1.06; P=.01) or a photo ID (aOR 1.11, 95% CI 1.08-1.13; P<.01) but less likely to purchase based on seeing new and trending products (aOR 0.94, 95% CI 0.92-0.96; P<.01) or vape guides or blogs (aOR 0.97, 95% CI 0.95-0.99; P=.04). Participants who had never used e-cigarettes were more susceptible to purchase if they saw a starter kit (aOR 1.27, 95% CI 1.07-1.51; P=.01), if they saw new and trending products (aOR 1.28, 95% CI 1.08-1.52; P<.01), or if they could shop by flavor (aOR 1.67, 95% CI 1.39-2.00; P<.01). Conclusions: The findings show that adolescents and young adults are attracted to several aspects of e-cigarette retailer website content. Providing tailored prevention education about price incentives, flavors, and starter kits to vulnerable groups at risk of purchase and ensuring effective age verification could discourage e-cigarette online purchases.
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