ArticleJournal of public health (Oxford, England)2025
Where do adults see alcohol marketing? Insight from a cross-sectional survey in the United Kingdom.
Article in Journal of public health (Oxford, England), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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Authors and funding
3 authors.
Funding
Abstract
backgroundThere is limited insight about the reach of alcohol marketing among adults in the United Kingdom (UK). We therefore examined awareness across a range of marketing activities and sources and how this differed by degree of alcohol use.
methodAn online cross-sectional survey with a nonprobability adult sample (18+) in the UK (n = 6021). Participants self-reported past-month awareness of alcohol marketing and special price deals from companies/brands, off-trade shops (e.g. supermarkets), online retailers, and on-trade venues (e.g. pubs/bars). Alcohol use was assessed using the AUDIT-C (coded: nondrinkers, lower-risk drinkers, higher-risk drinkers, not stated).
resultsFor alcohol companies/brands, 65.9% had seen advertising (e.g. on TV) and 79.5% had seen wider marketing (e.g. sponsorship). For off-trade shops, 86.8% had seen marketing (e.g. product displays) and 76.6% had seen special price deals (e.g. multi-buy discounts). For online retailers, 30.8% had seen marketing (e.g. leaflets/flyers) and 52.4% had seen special price offers. For on-trade venues, 69.0% had seen marketing (e.g. posters/leaflets/flyers) and 52.1% had seen special price offers. The odds of reporting awareness were generally lower among nondrinkers and higher among higher-risk drinkers (vs. lower-risk).
conclusionAdults see alcohol marketing through various activities and sources, with awareness generally increasing with degree of alcohol use.
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