Evidence map›Paper›PMID 41001189›Full record

ArticleCurrent addiction reports2023

E-Cigarette Marketing on Social Media: A Scoping Review.

Juhan Lee, Sakinah C Suttiratana, Isha Sen, Grace Kong

Abstract read
In one paragraph

Article in Current addiction reports, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 44 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
44citing papers in PubMed, 3 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

44 citing papers in PubMed, 3 syntheses or guidelines pooled it.

  1. Pooled it
  2. Pooled it
  3. Examining Tobacco-Related Social Media Research in Government Policy Documents: Systematic Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Pooled it
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  15. Social Media Engagement and Quit Intentions Among Youth With Exclusive E-cigarette Use: The Moderating Role of Social Norms.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
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  17. Do-It-Yourself Flavored Capsule Cigarettes: Exploiting Potential Regulatory Loopholes?Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Juhan LeeDepartment of Psychiatry, Yale University School of Medicine, New Haven, CT 06519, USA.ORCID 0000-0003-0860-3327
Sakinah C SuttiratanaDepartment of Chronic Disease Epidemiology, Yale University School of Public Health, New Haven, CT 06510, USA.
Isha SenDepartment of Psychiatry, Yale University School of Medicine, New Haven, CT 06519, USA.
Grace KongDepartment of Psychiatry, Yale University School of Medicine, New Haven, CT 06519, USA.

Funding

Yale Center for the Study of Tobacco Product Use and Addiction (YCSTP) Project 2: Addictive Threshold of Nicotine and the Impact of SweetenersU54DA036151 · NIDA · YALE UNIVERSITY · PI SUCHITRA KRISHNAN-SARIN, STEPHANIE S O'MALLEY · 2018 to 2026
$41.6M
Modified Use of E-cigarettes and Marketing on YouTubeR01DA049878 · NIDA · YALE UNIVERSITY · PI KONG, GRACE · 2020 to 2022
$1.4M
NIDA NIH HHS R01 DA049878NIDA NIH HHS U54 DA036151
6 · The paper itself

Abstract

Purpose of Review: Given the rapidly evolving nature of e-cigarette marketing on social media, an up-to-date review of e-cigarette marketing on social media is needed. This study aims to identify recent (published between 2017 and 2021) e-cigarette promotional strategies and promotional themes on social media to inform tobacco regulatory policies on e-cigarette marketing. Recent Findings: Out of the 29 studies that had examined e-cigarette marketing on social media, the common promotional strategies were price promotion ( Summary: This study provides the most recent scoping review on e-cigarette marketing practices on social media. Our study findings suggest that novel methods are used in e-cigarette marketing on social media.

Indexed as

E-cigarettesMarketingSocial mediaTobacco

Identifiers

PMID41001189
PMCPMC12459632

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.