Evidence map›Paper›PMID 40999286›Full record

ArticleDrug safety2026

Content Analysis of Promotional Materials for Prescription Drugs Authorized Under Emergency Use Authorization.

Bridget Kelly, Kathryn J Aikin, Helen W Sullivan, Gabe Madson, Anne-Celine Jeffroy-Menard, Diamond Hawkins, Kathy Vu, Shirley Liu, Lauren McCormack, Sandra Crouse Quinn

Abstract read
PubMed Publisher
In one paragraph

Article in Drug safety, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

10 authors.

Bridget KellyRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA. bkelly@rti.org.ORCID 0000-0002-8661-2694
Kathryn J AikinFormerly in the Office of Prescription Drug Promotion, Office of Medical Policy, U.S. Food and Drug Administration, Silver Spring, MD, USA.
Helen W SullivanFormerly in the Office of Prescription Drug Promotion, Office of Medical Policy, U.S. Food and Drug Administration, Silver Spring, MD, USA.
Gabe MadsonRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Anne-Celine Jeffroy-MenardRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Diamond HawkinsRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Kathy VuRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Shirley LiuRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Lauren McCormackRTI International, 3040 Cornwallis Rd., Durham, NC, 27709, USA.
Sandra Crouse QuinnDepartment of Family Science and Maryland Center for Health Equity, School of Public Health, University of Maryland, College Park, MD, USA.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

introductionUnder Section 564 of the Federal Food, Drug and Cosmetic Act, the United States (US) Food and Drug Administration (FDA) may, pursuant to a declaration by the US Department of Health and Human Services Secretary, based on one of four types of determinations, authorize an unapproved product or unapproved uses of an approved product for emergency use. Although sponsors are not prohibited from promoting products with Emergency Use Authorizations (EUAs), little is known about how they promote these products.

objectivesThe aim of this study was to investigate how EUAs are being described in promotional materials disseminated to health care providers (HCPs) and consumer audiences.

methodsA content analysis was conducted on promotional materials for drugs authorized under an EUA that were submitted to the FDA between April 2020 and April 2023. Each material was coded for the presence or absence and location of certain words, phrases, or resources relating to EUAs and product risk information. Statistical analyses include descriptive statistics and bivariate analyses comparing materials created for consumer and HCP audiences. Readability statistics were also conducted for consumer materials.

resultsThe sample included 423 promotional materials. Most materials included risk information; however, few included a formal definition of an EUA. Materials for HCPs were more likely to contain links to fact sheets and other information and resources related to EUAs. The reading level of consumer materials was very difficult (requiring graduate-level education).

conclusionAlthough most of the materials contained risk and benefit information in promotional materials about EUAs, improvements could be made through the inclusion of a specific definition of "EUA" and more prominent information about limitations of use in consumer materials. Readability could also be improved for consumer materials by applying plain language principles.

Indexed as

Prescription DrugsDrug ApprovalEmergency Use AuthorizationHumansUnited StatesUnited States Food and Drug AdministrationPrescription Drugs

Identifiers

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.