ArticleNeuropsychopharmacology : official publication of the American College of Neuropsychopharmacology2025
Optimizing social media initiatives to promote Neuropsychopharmacology (NPP) publications.
Article in Neuropsychopharmacology : official publication of the American College of Neuropsychopharmacology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Continued progress and innovation at Neuropsychopharmacology (NPP).Neuropsychopharmacology : official publication of the American College of Neuropsychopharmacology · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social media provides journals with valuable opportunities to communicate with scholars and the public, and rapidly disseminate new publications. In recent years, the Neuropsychopharmacology (NPP) social media team created multiple initiatives on X (formerly Twitter) to highlight the journal's publications and activities. We examined whether these initiatives promoted readership and identified effective posting strategies for engaging NPP's audience by analyzing analytics from the @npp_journal X account (i.e., total engagement, URL clicks) and article accesses reported by NPP's publisher, Springer Nature. In 2023-2024, we found that article promotions at the time of publication produced the most engagement compared to other initiatives on X; these promotions coincided with increased web traffic to articles. Posts that included an author's X handle received more engagement compared to untagged posts, which also corresponded with an increase in article accesses. The number of URL clicks on articles featured in This Week in NPP (TWiNPP), a weekly summary of new publications launched in 2023, increased after it was rescheduled from Fridays to Tuesdays following observations that posts made earlier in the week received the most engagement. The number of accesses to articles featured in TWiNPP did not differ compared to articles published before the rollout of TWiNPP; however, this endeavor may still provide benefit given the recent reported declines in X usage. These findings support the use of X to promote NPP publications and maximize research visibility. These findings also suggest the journal may benefit from diversifying its online presence to other popular platforms to broaden engagement of its readership.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.