ArticleInternational review of social psychology2023
Collective Behaviours: Mediation Mechanisms Underlying the Influence of Descriptive and Injunctive Norms.
Article in International review of social psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Conformity to descriptive and injunctive norms has been explained by informational and normative social influence. We argue that in addition to these two types of social influence, outcome expectancy can mediate descriptive norms' impact on people's intentions in the case of collective behaviours such as hand washing to prevent virus spread. Two studies manipulate norm type (descriptive vs injunctive) and norm level (low vs high) and show their effects on intention to perform the behaviour. In Study 1 (
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