ArticleJournal of the colleges of medicine of South Africa2025
#MissingInAction: A review of the social media footprint of South African interventional radiology practitioners.
Article in Journal of the colleges of medicine of South Africa, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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4 authors.
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Abstract
Background: Interventional radiology (IR) is a rapidly developing branch of medicine; however, the general awareness of the subspeciality among patients and medical colleagues is limited. Social media (SM) has become an integral part of information transfer globally, and its utility as an effective communication tool can be leveraged by IRs to bridge this knowledge gap. This study investigated the SM footprint of IR providers in South Africa. Methods: An online analysis of radiology practices ( Results: There were 38 practices offering IR services with 68% ( Conclusion: Most South African IR practitioners have a SM presence with larger radiology practices establishing a broad digital presence on SM. Poor SM visibility, particularly from smaller practices, on these platforms may limit their ability to reach their target audience. Contribution: Improving the current usage of SM by IR practitioners may present an opportunity to display their services.
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