Marketing in the anthropocene: A future agenda for research and practice.

Nancy M P Bocken, Laura Niessen, Maike Gossen, Ankita Das, Maria Zielińska

Abstract read

In one paragraph

Article in AMS review, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

0cells of the map it votes in

0citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Nancy M P BockenMaastricht Sustainability Institute, School of Business and Economics, Maastricht University, Tapijn 11 Building D, P.O. Box 616, 6200 MD Maastricht, The Netherlands.ORCID 0000-0003-0137-4074

Laura NiessenMaastricht Sustainability Institute, School of Business and Economics, Maastricht University, Tapijn 11 Building D, P.O. Box 616, 6200 MD Maastricht, The Netherlands.ORCID 0000-0003-2826-983X

Maike GossenDepartment of Economic Education and Sustainable Consumption, Technical University Berlin, Marchstraße 23, 10587 Berlin, Germany.ORCID 0000-0003-0225-2714

Ankita DasMaastricht Sustainability Institute, School of Business and Economics, Maastricht University, Tapijn 11 Building D, P.O. Box 616, 6200 MD Maastricht, The Netherlands.ORCID 0000-0003-3562-4318

Maria ZielińskaMaastricht Sustainability Institute, School of Business and Economics, Maastricht University, Tapijn 11 Building D, P.O. Box 616, 6200 MD Maastricht, The Netherlands.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Marketing is an important function and practice in everyday business. It involves getting potential customers interested in a product or service through value-oriented arguments. In this way, marketing plays a pivotal role in driving the consumption of goods and services. Given the increasing consumption of goods and services, decreasing product lifetimes, and increasing levels of waste in all product categories, it is evident that the practice and theory of marketing needs a radical rethink in light of pressing resource and climate issues. The impact of unsustainable production and consumption patterns has led to this era being referred to as the Anthropocene, in which humans have become the dominant influence on the climate and the natural environment. There is an urgent need to take a new direction to adapt marketing theory and practice to these pressing global needs. In this study, we investigate the following questions:

Indexed as

AnthropoceneClimate changeMarketingRegenerationResearch agendaStrong sustainabilitySufficiency

Identifiers

PMID40948740

DOI10.1007/s13162-025-00300-5

PMCPMC12427141

What OpenQuestion holds

Textmetadata

LicenceCC BY

Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.