ArticleFrontiers in psychology2025
How anticipated positive and negative emotions influence pro-environmental behavior via environmental attitudes.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Environmental passion and AI literacy shape the impact of green rewards on pro-environmental behaviors.Frontiers in psychology · 2026Article
- Exploring whether relationship mobility and goal congruence in travel groups enhance tourists' pro-environmental behaviors: new insights from social cognitive theory.Frontiers in psychology · 2025Article
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Authors and funding
4 authors.
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Abstract
Background: Anticipated emotions are important predictors of pro-environmental behavior within the extended theory of planned behavior. However, their mechanisms need further exploration through emotion theories. This study applies Affective Events Theory (AET), a framework originally developed to explain emotional influences on behavior in workplace settings and more recently extended to the context of pro-environmental behavior, to examine how anticipated positive and negative emotions influence pro-environmental behavior, with environmental attitudes serving as a mediator. Methods: A cross-sectional survey was conducted to measure anticipated positive and negative emotions, environmental attitudes, pro-environmental behavior, and demographic variables. A total of 500 questionnaires were randomly distributed via the Credamo online platform, yielding 442 valid responses. Results and conclusion: Both anticipated positive and negative emotions positively influence pro-environmental behavior, with environmental attitudes mediating these effects. Specifically, anticipated positive emotions not only exert a direct impact on pro-environmental behavior but also indirectly influence it through environmental attitudes. In contrast, anticipated negative emotions affect pro-environmental behavior exclusively through the mediating role of environmental attitudes. The direct effect of anticipated positive emotions may reflect the approach-oriented motivational function of positive emotions. Meanwhile, the indirect effects of both types of emotions through environmental attitudes suggest that anticipated emotions promote pro-environmental behavior by influencing individuals' perceptions of the human-environment relationship. These findings significantly advance our understanding of the emotional mechanisms underlying pro-environmental behavior and offer valuable implications for designing emotion-based interventions aimed at fostering environmentally responsible actions.
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