ArticleJournal of transcultural nursing : official journal of the Transcultural Nursing Society2025
Cultural Narratives in Elder Care: A Comparative Content Analysis of Canadian and Korean Nursing Home Websites.
Article in Journal of transcultural nursing : official journal of the Transcultural Nursing Society, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
introductionNursing home websites are critical resources for older adults and their families in making care decisions. This study examines the content of Canadian and Korean nursing home websites, focusing on how these messages reflect each country's distinct values. METHODOLOGY: A content analysis of 102 Canadian and 102 Korean nursing home websites was conducted, examining message valence, regulatory focus, cultural values, target audience, and beneficiaries.
resultsCanadian websites emphasized positive, promotion-focused messages that highlighted individual choice, with more individualistic statements targeting residents and mentioning personal benefits. Korean websites used more negative, prevention-oriented messages that alluded to risks, collective responsibility, and family benefits. Despite these differences, both cultures showed a similar overall frequency of positive and promotion-focused messages. DISCUSSION: These findings reveal culturally congruent messaging strategies that align with each country's cultural norms, illustrating how nursing home websites use culturally specific messages to appeal to older adults and their families.
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