Evidence map›Paper›PMID 40874536›Full record

ArticleAustralasian journal on ageing2025

The development of a Community Service Announcement to raise awareness of the Home Medicines Review health service program.

Hui Wen Quek, Deborah Hawthorne, Esther Hernandez, Angus Thompson, Georgie B Lee, Bente Hart, Karalyn Huxtagen, Prasin Rodrigues, Anna Barwick, Tiernan McDonough and 7 more

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Australasian journal on ageing, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

17 authors.

Hui Wen QuekCentre for Optimisation of Medicines, School of Health and Clinical Sciences, The University of Western Australia, Crawley, Western Australia, Australia.
Deborah HawthorneCentre for Optimisation of Medicines, School of Health and Clinical Sciences, The University of Western Australia, Crawley, Western Australia, Australia.
Esther HernandezConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Angus ThompsonConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Georgie B LeeCentre for Optimisation of Medicines, School of Health and Clinical Sciences, The University of Western Australia, Crawley, Western Australia, Australia.
Bente HartConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Karalyn HuxtagenConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Prasin RodriguesConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Anna BarwickSchool of Health, The University of New England, Armidale, New South Wales, Australia.
Tiernan McDonoughClinical and Health Sciences, University of South Australia, Adelaide, South Australia, Australia.
Faith YoungSchool of Pharmacy, The University of Queensland, Woolloongabba, Queensland, Australia.
Brett CurieConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.ORCID https://orcid.org/0009-0007-9846-8929
Katie PhillipsConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Raymond TruongConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Diana LyConsultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Manya AngleyManya Angley Research and Consulting, South Australia, Australia.
Amy T PageCentre for Optimisation of Medicines, School of Health and Clinical Sciences, The University of Western Australia, Crawley, Western Australia, Australia.

Funding

GoFundMe
6 · The paper itself

Abstract

Home Medicines Reviews (HMRs) conducted by credentialed pharmacists in response to referrals from medical practitioners are funded by the Australian government to improve the quality use of medicines. In late 2023, a grassroots group of credentialed pharmacists created a Community Service Announcement (CSA) to raise consumer awareness of the HMR program. Community Service Announcements are allocated airtime by mainstream media (e.g. television and radio stations) for promoting messaging in the public interest, such as health services. The HMR awareness CSA was funded by 250 donors through a GoFundMe campaign. Two days of filming with pharmacists, doctors and patients across three rural and regional areas resulted in a 28-s video and corresponding radio sound bites. The CSA aired on major national Australian broadcast networks with coverage during both on-peak and off-peak times across all states and territories. The total value of the television advertising was estimated at AUD1.65 million. Radio messages were aired 36 times over a week on stations nationwide, reaching an estimated 1,911,300 listeners, approximately 8% of the Australian population. This CSA campaign illustrated the potential of health professional initiatives to raise awareness of government health programs. By leveraging crowdfunding and community support, this activity demonstrated a model for other health professionals seeking to promote similar health promotion and awareness initiatives.

Indexed as

Community Health ServicesCommunity Pharmacy ServicesHealth Knowledge, Attitudes, PracticeHome Care ServicesAustraliaAwarenessHumansPharmacistsProgram DevelopmentTelevisionEvidence‐Based Pharmacy PracticeHealth Services ResearchMedication ReviewMedication Therapy ManagementPharmacists

Identifiers

PMID40874536
PMCPMC12392701

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.