Evidence map›Paper›PMID 40869870›Full record

ArticleInternational journal of environmental research and public health2025

Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages.

Ganna Kostygina, Hy Tran, Chandler C Carter, Sherry L Emery

Abstract read
In one paragraph

Article in International journal of environmental research and public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Ganna KostyginaGanna Kostygina, Principal Research Scientist, Social Data Collaboratory, NORC at the University of Chicago, 55 E Monroe Street, 30th Floor, Chicago, IL 60603, USA.
Hy TranGanna Kostygina, Principal Research Scientist, Social Data Collaboratory, NORC at the University of Chicago, 55 E Monroe Street, 30th Floor, Chicago, IL 60603, USA.
Chandler C CarterGanna Kostygina, Principal Research Scientist, Social Data Collaboratory, NORC at the University of Chicago, 55 E Monroe Street, 30th Floor, Chicago, IL 60603, USA.ORCID 0000-0001-8347-5201
Sherry L EmeryGanna Kostygina, Principal Research Scientist, Social Data Collaboratory, NORC at the University of Chicago, 55 E Monroe Street, 30th Floor, Chicago, IL 60603, USA.ORCID 0000-0001-9278-9990

Funding

Assessing the Effects of Cigar and Cigarillo Social Media Promotion on Tobacco and Marijuana UseR01CA248871 · NCI · NATIONAL OPINION RESEARCH CENTER · PI KOSTYGINA, GANNA · 2021 to 2025
$3.3M
NCI NIH HHS R01 CA248871NCI NIH HHS R01CA248871
6 · The paper itself

Abstract

Social media promotion of harmful products (e.g., combustible tobacco) poses a public health threat. However, strategies that amplify exposure to and engagement with such content remain understudied. This study aims to characterize strategies boosting cigar, little cigar, and cigarillo (CLCC) marketing visibility, referrals, and engagement on Instagram. Using keyword rules, we collected publicly available CLCC-related Instagram posts from CrowdTangle for a six-year period from August 2016 to October 2021. Posts were categorized as commercial (e.g., posts by tobacco brands or vendors) or organic and were coded for consumer engagement (CE) strategies (e.g., presence of prompts to like/share) using a combination of machine learning methods and human coding. Temporal engagement trends were analyzed using metadata. A total of 320,488 CLCC-related public posts were collected, with 44.6% (

Indexed as

MarketingSocial MediaTobacco ProductsHumansadvertising and promotioncigarcommercial determinants of healthhealth communicationsocial mediatobacco industry

Identifiers

PMID40869870
PMCPMC12386717

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.