Evidence map›Paper›PMID 40867496›Full record

ArticleBehavioral sciences (Basel, Switzerland)2025

The Impact of Social Presence on Purchase Intentions of Knowledge Products Among Knowledge-Based Short Video Users: A Moderated Mediation Model.

Can Zheng, Shuai Ling, Yarong Huang, Xinxiang Li

Abstract read
In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Can ZhengSchool of Media, Jiangsu Second Normal University, Nanjing 210013, China.ORCID 0009-0002-1806-5438
Shuai LingCollege of Art and Design, Nanjing Forestry University, Nanjing 210037, China.ORCID 0009-0006-4752-1737
Yarong HuangDepartment of Industrial Design, Hongik University, Seoul 04066, Republic of Korea.ORCID 0009-0007-2830-2923
Xinxiang LiDepartment of Design and Manufacturing Engineering, Jeonbuk National University, Jeonju 54896, Republic of Korea.ORCID 0009-0001-8409-1696

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Despite the rapid growth of knowledge-based short videos, monetizing this content remains a significant challenge. Grounded in social presence theory, this study investigates how social presence influences users' purchase intentions by incorporating the mediating effects of cognitive engagement and expectation, as well as the moderating effects of knowledge anxiety. Using data from 663 users of knowledge-based short videos in China, the proposed model demonstrates strong explanatory power for purchase intention (R

Indexed as

cognitive engagementexpectationsknowledge anxietyknowledge-based short videospurchase intentionsocial presence

Identifiers

PMID40867496
PMCPMC12383899

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.