ArticleIndustrial psychiatry journal
A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu.
Article in Industrial psychiatry journal. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Brazilian adaptation and validation of the Multidimensional Measure of Parasocial Relationships (MMPR).Scientific reports · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limited understanding on its parasocial relationships, personality traits, and media immersion (transportation) in the Indian context. Aim: To explore the relationship between parasocial behavior, big five personality traits, and transportation among young adult K-wave fans. Materials and Methods: This is a cross-sectional study conducted using Google forms, distributed through various social media platforms using the snowball technique with a sample size of 204 between ages 15 and 35 years. The scales used are Measure of Parasocial Relationships, Big five personality inventory, and Transportation scale - short form. Results: The mean age of the participants was 23.9 years. The majority were introduced by their friends (55.4%); the common platform for accessing the content is YouTube (42.6%). There was statistically significantly higher parasocial relationship exhibited by the female participants in all domains, except in the behavioral domain of MMPR. There was also a statistically significant moderate positive correlation between parasocial behavior and transportation. Conclusion: The study offers insightful information on the ways that personality qualities and K-wave content consumption affect parasocial interactions between Korean wave enthusiasts in India.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.