ArticleScientific reports2025
Analyzing blockchain adoption in management operations through an extended UTAUT model in the Libyan context.
Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
This study aims to investigate blockchain technology (BC) adoption behavior and potential barriers in the Libyan context. Leveraging the Unified Theory of Acceptance and Use of Technology (UTAUT) model, we empirically validated the extended UTAUT model in Libyan oil and gas firms. We used a quantitative and exploratory approach, collecting and analyzing data from 342 managers in Libyan oil and gas firms using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Our findings emphasize that facilitating conditions, perceived trust, regulatory support, and subjective norms are key enablers for blockchain adoption in Libyan oil and gas firms. Crucially, blockchain literacy emerged as a significant moderating variable, amplifying the effects of these enablers on behavioral intention. This highlights the pivotal role of blockchain literacy in strengthening the influence of organizational and institutional factors, particularly in low-digital-literacy environments such as Libya. This research contributes to the theoretical understanding of blockchain adoption behavior in emerging economies. The extended model, which incorporates blockchain literacy not only as a contextual driver but as a key moderator, offers valuable insights for policymakers and practitioners in industries with similar cultural and institutional environments.
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