Perceived service quality mediates the effect of physical servicescape on tourists' intention to stay in rural homestays.

Yi Yang, Lijin Wang, Jiaqi Yan

Abstract read

In one paragraph

Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

0cells of the map it votes in

0citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

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Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

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0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Yi YangSchool of Economic and Trade Management, Anhui Vocational College of Defense Technology, No 56, Meishan Middle Road, Lu'an, 237000, Anhui, China.

Lijin WangSchool of Hospitality Management and Culinary Arts, Shanghai Institute of Tourism, No 500, Haisi Road, Fengxian District, Shanghai, 201418, China. wanglijin@sitsh.edu.cn.

Jiaqi YanGraduate School of Management, Management and Science University, Shah Alam, Selangor Darul Ehsan, Malaysia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Benefiting from the tourists' booming demand of rural tourism, rural homestay industry in Mainland China has enjoyed significant growth in recent years. While limited attention has been paid to rural homestay industry, especially on the mechanism of enhancing tourists' intention to stay in rural homestays. Based on SOR model, this study examined the impact of physical servicescape on tourists' intention to stay in rural homestays as well as the mediating role of perceived service quality. Using PLS-SEM on data from 341 respondents in China, findings confirmed that physical servicescape positively influenced both perceived service quality and tourists' intention to stay in rural homestays. Additionally, perceived service quality mediated this relationship. The study provided practical insights for tourism stakeholders to enhance rural homestay appeal, fostering local economic growth and financial stability while promoting rural areas as viable tourist accommodations.

Indexed as

IntentionRural PopulationTourismAdultChinaFemaleHumansMaleMiddle AgedSurveys and QuestionnairesPerceived service qualityPhysical servicescapeRural homestaysTourists’ revisiting intention

Identifiers

PMID40797011

DOI10.1038/s41598-025-14695-5

PMCPMC12343841

What OpenQuestion holds

Textmetadata

LicenceCC BY-NC-ND

Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.