ArticlePloS one2025
Enhanced "Green Nudging": Tapping the channels of cultural transmission.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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2 authors.
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Abstract
This paper shows how to increase the effectiveness of "green nudging" as a policy measure to induce sustainable preferences. Evidence indicates that the behavioral impact of "green nudges" is subject to decay. To address this problem, we propose "enhanced green nudges", which incorporate learning biases as features of humans' capacity for culture. These provide information for the formation of enduring "green" preferences. Several biases in cultural transmission are considered, such as direct bias, norm-following behavior, conformity, self-similarity, and the influence of role models. Moreover, a prerequisite for "enhanced green nudges" to be effective is that learning environments resemble the ones biases evolved from in humans' evolutionary past. Based on a model of cultural evolution, several scenarios of preference acquisition through "green nudges" illustrate our arguments and indicate implications for policy.
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