ArticleInternational journal of health policy and management2025
Obesity and Lifestyle Drift: Framing Analysis of Calorie Menu Labelling in England in News Media.
Article in International journal of health policy and management, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
backgroundSuccessive government public health strategies in England have described structural influences of diet-related ill health, including obesity, while emphasising the solution of individual-level change in policy documents. This entrenchment of an individualistic policy paradigm, despite communicating a recognition of structural determinants of health on paper, has been termed "lifestyle drift." The 2020 government strategy,
methodsWe systematically searched the Factiva database for articles from 12 UK national newspapers that discussed CL between January 2017 and May 2022, and assessed them relative to inclusion criteria. We then used a combination of reflexive thematic analysis (RTA) and framing theory to qualitatively analyse the framing of policy problems and the solutions meant to address them.
resultsA total of 177 articles met our criteria. We found that media framing often reinforced individualism, personal responsibility, and moralisation of behaviour. It also emphasised perceived mixed and inconclusive evidence of CL's effectiveness, unfairness to businesses, and unintended consequences, including negative impacts on the economy and people living with eating disorders.
conclusionDespite an initial shift towards framing interventions to address obesity through a structural lens in
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