Evidence map›Paper›PMID 40763831›Full record

Trial reportAmerican journal of preventive medicine2025

A Pilot RCT Exploring Heated Tobacco Product Substitution for Menthol Cigarettes.

Augustus M White, Rabia Imran, Nicoleta Gaitan, Warren K Bickel, Robert A Perera, Caroline O Cobb, Thomas E Eissenberg, Andrew J Barnes

Registry-linked trialAbstract readRandomized Controlled Trial
In one paragraph

Trial report in American journal of preventive medicine, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT05499377 (Effects of Heated Tobacco Product Flavor on Tobacco Use Behavior and Abuse Liability Among Menthol Cigarette Smokers), which is not on this map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT05499377 nacompletednot on this map

Effects of Heated Tobacco Product Flavor on Tobacco Use Behavior and Abuse Liability Among Menthol Cigarette Smokers

TypeinterventionalSponsorVirginia Commonwealth UniversityRan2022 to 2023Enrolled33ConditionsTobacco UseArmsTobacco product administration and assessment
3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors.

Augustus M WhiteCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia. Electronic address: whiteam25@vcu.edu.
Rabia ImranCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia.
Nicoleta GaitanCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia.
Warren K BickelCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia; Fralin Biomedical Research Institute at Virginia Tech Carillion, Virginia Tech Carillion Behavior Health Research Center, Blacksburg, Virginia.
Robert A PereraDepartment of Biostatistics, Virginia Commonwealth University, Richmond, Virginia.
Caroline O CobbCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia.
Thomas E EissenbergCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia.
Andrew J BarnesCenter for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia.

Funding

Virus Vector Shared ResourceP30CA016059 · NCI · VIRGINIA COMMONWEALTH UNIVERSITY · PI PAUL M FAWCETT · 1985 to 2026
$51.0M
Project 4: Using a prospective cohort survey to test population-level predictions generated by Projects 1-3U54DA036105 · NIDA · VIRGINIA COMMONWEALTH UNIVERSITY · PI FAGAN, PEBBLES · 2018 to 2022
$20.8M
Research Supplement to Promote Diversity in Health Related ResearchUL1TR002649 · NCATS · VIRGINIA COMMONWEALTH UNIVERSITY · PI MOELLER, FREDERICK GERARD · 2018 to 2022
$19.1M
The Abuse Liability of a Novel Heated Tobacco Product (IQOS) and Its Feasibility as a Menthol Cigarette Substitute.F30DA057047 · NIDA · VIRGINIA COMMONWEALTH UNIVERSITY · PI WHITE, AUGUSTUS MICHAEL · 2022 to 2025
$191k
NCATS NIH HHS UL1 TR002649NCI NIH HHS P30 CA016059NIDA NIH HHS F30 DA057047NIDA NIH HHS U54 DA036105
6 · The paper itself

Abstract

introductionFlavors are a key regulatory target for tobacco products, but little is known about how flavors influence the appeal of heated tobacco products, such as IQOS, for people who smoke. This study assessed differences in the substitution feasibility of menthol- and regular/tobacco-flavored IQOS for menthol cigarettes. STUDY

designThis was an unblinded 2-week, parallel-group randomized pilot clinical trial. SETTING/

participantsThirty adults who smoked menthol cigarettes in Richmond, VA completed clinical laboratory sessions (Monday and Friday) and reported at-home tobacco consumption. Data were collected from November 2022 to September 2023 and analyzed from October 2023 to February 2024.

interventionParticipants were randomized to use IQOS 2.4 with fresh menthol (IQOS-M) or regular tobacco (IQOS-T) HeatSticks (1:1) during Week 2 of the study in the clinical laboratory and throughout the second week while they were at home.

main outcome measuresLaboratory visits involved 10-puff directed use bouts with puff topography, plasma nicotine measurement, subjective effects questionnaires, and the Experimental Tobacco Marketplace task. The primary outcome was the cross-price elasticity of IQOS in the Experimental Tobacco Marketplace at the final clinical laboratory session. Electronic daily diaries measured tobacco consumption at home.

resultsIn the Experimental Tobacco Marketplace, the average (SD) cross-price elasticity for IQOS was 0.67 (0.09) when IQOS-M and IQOS-T were available concurrently versus 0.14 (0.03) when only IQOS-T was available (p<0.05). At home, participants reduced their typical cigarette consumption by 80% when they had access to IQOS-M versus 37% with IQOS-T (p<0.05). Differences in puff topography and nicotine delivery across IQOS flavors were not significant (p>0.05).

conclusionsAccess to menthol-flavored heated tobacco products is an important determinant of potential substitution for people who smoke menthol cigarettes but may not be sufficient to promote complete substitution. Tobacco regulatory policies that restrict access to menthol-flavored heated tobacco products could promote complete tobacco cessation but may reduce attempts to substitute with heated tobacco products among people who smoke menthol cigarettes.

trial registrationThis trial was preregistered at www. CLINICALTRIALS: gov (NCT05499377).

Indexed as

Flavoring AgentsMentholTobacco ProductsAdultFemaleHot TemperatureHumansMaleMiddle AgedNicotinePilot ProjectsYoung AdultFlavoring AgentsMentholNicotine

Identifiers

PMID40763831
PMCPMC12342653

What OpenQuestion holds

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Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.