ArticleFrontiers in psychology2025
Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
- Human-AI co-creation in generative AI video: content characteristics, flow experience, and continued creation intention-a hybrid SEM-ANN study.Frontiers in psychology · 2026Article
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Authors and funding
5 authors.
Funding
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Abstract
This study aims to investigate how emotional and functional attachments influence users' continuance intention on pan-entertainment platforms. With pan-entertainment live-streaming booming, clarifying the psychological forces that keep users loyal is crucial. Prior studies rarely examined how emotional and functional bonds act together. Grounded in the Cognitive-Affective-Behavioral Intention (CABI) framework and attachment theory, this study tests a dual-path model on 306 valid responses, the findings reveal that attraction, perceived enjoyment, interactivity, and entertainment significantly enhance emotional attachment, whereas attraction and interactivity also positively influence functional attachment. Notably, perceived enjoyment and entertainment do not significantly impact functional attachment, suggesting that functional reliance is driven more by instrumental utility than hedonic value. Both emotional and functional attachments are found to be strong predictors of continuance intention. This study advances the CABI framework by incorporating dual-path attachment mechanisms, providing novel insights into user-platform relationships in live streaming contexts. Practically, the findings highlight the importance of real-time interaction features and personalized content recommendations in fostering emotional engagement and strengthening user retention.
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Registered trials
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