ArticleFrontiers in psychology2025
Parasocial interaction and problematic use of short-form video applications: unveiling the mediating mechanism.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- How do AI micro-dramas lead to addictive use among older adults? A chain mediation model of escapism motivation and flow experience.Frontiers in psychology · 2026Article
- Linking subjective well-being to short-video addiction among college students: the serial mediating roles of alienation and self-control.Frontiers in psychiatry · 2026Article
- How do core personality traits influence short video dependence among Chinese college students? Evidence from a serial mediation analysis under the I-PACE model.Frontiers in psychology · 2026Article
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Authors and funding
3 authors.
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Abstract
Introduction: Problematic use of short-form video applications (SVA) has posed significant challenges to individuals' wellbeing in recent years. This study examines how parasocial interaction-a one-sided and imagined emotional engagement with vloggers-contributes to problematic SVA use. Methods: Based on the socio-psychological perspective and informed by the positive reinforcement and compensatory use approaches, the research explores how flow experience and fear of missing out mediate this association. An online survey was conducted among SVA users (N = 407). The collected dataset was analyzed using SPSS PROCESS Macro model 6 to test a serial mediation model. Results: Results support the mediation model, indicating that the reinforcement of positive feelings and the compensatory motivation for alleviating negative emotions jointly lead to the problematic behaviors. Discussion: The findings offer valuable insights into the socio-psychological processes underlying problematic SVA use and suggest potential intervention strategies to promote healthy usage of SVA.
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