How Changing Portraits and Opinions of "Pit Bulls" Undermined Breed-Specific Legislation in the United States.

Scholars and journalists typically trace the diffusion of breed-specific legislation (BSL) in the U.S. to the surge in negative media portraits of pit bull-type dogs (PBTDs) during the late twentieth century. Yet, while news coverage still portrays these dogs unfavorably, we document a sharp rise in countervailing sources of "pit bull positivity" over the past two decades. Drawing on insights from the respective social science research on changes in attitudes and public policy, we argue that this influx of positivity should powerfully impact opinions and policies towards PBTDs. Our data and analyses consistently support that argument. We analyze two different series of repeated cross-sectional surveys to show that public support for "pit bulls" grew considerably from 2014 to 2024. We also show that voters' support for ballot measures overturning local "pit bull bans" increased substantially during that same ten-year period. Finally, our analysis of the frames and narratives deployed in recent state and local policy debates shows how this growing pit bull positivity has helped overturn over 300 discriminatory laws against these dogs since 2012. We conclude with a discussion of how shifts in portraits and opinions of PBTDs will likely continue eroding breed-specific legislation going forward.