ArticleFrontiers in psychology2025
The effect of social grooming via live photo-sharing on well-being: the mediating role of social capital and moderating role of the need for privacy.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
5 citing papers in PubMed.
- Media consumption and self-perceived multilingual identity in short-video vlog-assisted informal digital language learning.Frontiers in psychology · 2026Article
- When AI becomes a language partner: a moderated serial mediation model of AIGC-supported communicative task engagement and learning enjoyment.Frontiers in psychology · 2026Article
- The impact of active live-stream participation on wellbeing: the mediating roles of social presence and connectedness and the moderating role of fear of missing out.Frontiers in psychology · 2026Article
- Relational-responsive music sharing and third-party charitable allocation: a 7-day randomized field experiment on social media.Frontiers in psychology · 2026Article
- Let's post more! The impact of foreign language social grooming on social media on learners' enjoyment: a moderated mediation model.Frontiers in psychology · 2025Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Digital citizens in the social media era can share various types of photos. Live photo features on closed platforms, such as WeChat Moments, offer users a vivid sense of presence. However, the spontaneous nature of live photos may unintentionally reveal audio or visual details, raising privacy concerns. Previous research has not fully explored why users share live photos despite these risks, nor how live photo sharing affects users' well-being from a social grooming perspective. Methods: We surveyed 266 users of WeChat Moments and analyzed the data using a moderated mediation model. Social capital was tested as a mediator between live photo-based social grooming and well-being, with the need for privacy as a moderator. Results: Social grooming through live photo sharing was positively associated with users' well-being, and this association was mediated by social capital. Additionally, the strength of this positive association varied depending on users' need for privacy. Specifically, a higher need for privacy was associated with a weaker relationship between social grooming and well-being, indicating that privacy concerns might constrain the potential benefits of social grooming. Conclusion: Social grooming via live photo sharing is associated with enhanced well-being through social capital, but the strength of this association depends on users' need for privacy. To better balance social grooming and privacy protection, platforms and users should consider adopting flexible, user-controlled visibility settings.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.