ArticleStrahlentherapie und Onkologie : Organ der Deutschen Rontgengesellschaft ... [et al]2026
From radiation beams to digital streams: social media engagement of German radiotherapy facilities.
Article in Strahlentherapie und Onkologie : Organ der Deutschen Rontgengesellschaft ... [et al], 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Sustainability in German radiotherapy: professionals' perspectives on energy savings-results of a DEGRO working group survey.Strahlentherapie und Onkologie : Organ der Deutschen Rontgengesellschaft ... [et al] · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
purposeSocial media (SoMe) increasingly impacts communication in the healthcare sector. Despite its growing relevance, there is limited research on how these institutions utilize SoMe for their purposes. We conducted a descriptive analysis with the aim of evaluating the presence, frequency, and content focus of SoMe activities of German radiotherapy institutions.
methodsThe study analyzed SoMe activities of German radiotherapy institutions. Institutions were identified using selected keywords, and their presence on LinkedIn, X, Instagram, YouTube, and Facebook was recorded. The analysis assessed platform activity, posting frequency, content categories, and follower distribution, distinguishing between hospital and medical care center types, over a 6-month period. Contents were categorized into six themes, including clinical updates, research, events, job postings, education, and team news.
resultsThe analysis showed that a total of 24% of German radiotherapy institutions had active social media profiles, with university and larger hospitals being more active than smaller practices or medical care centers (MVZ, medizinische Versorgungszentren). The majority of content focused on events and announcements (34%), followed by health awareness and education (19%), research findings (16%), and team news (15%). Job postings (8%) and clinical updates (7%) were less frequently shared. Instagram has the largest follower share (46%), but LinkedIn remains the most active platform, accounting for 86% of posts.
conclusionLinkedIn emerges as the leading platform for institutional presence, engagement, and content distribution, with a strong focus on events, scientific studies, and team news; while Instagram leads in follower count, LinkedIn dominates in posting activity.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.