Trial reportThe Journal of adolescent health : official publication of the Society for Adolescent Medicine2025
Sharing Antivaping Social Media Messages.
Trial report in The Journal of adolescent health : official publication of the Society for Adolescent Medicine, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
Abstract
purposePositive vaping portrayals and marketing from influencers receive billions of views on visual-based social media. Strategies are needed to counter these appeals and encourage sharing about health harms.
methodsWe recruited 712 US young adults (ages 18-25 years) through Cloud Research for our between-persons experiment. Participants were randomized to view four social media messages in one of the following three conditions: health harms, health harms with a social impact, or control. Participants first viewed and interacted with their condition messages on a simulated social media feed. Participants were shown messages again and reported sharing intentions, perceived message effectiveness, and relevance of each message. Last, participants reported vaping knowledge and beliefs.
resultsHealth harm messages lead to greater sharing intentions, perceived message effectiveness (discouraged vaping), relevance, knowledge, and beliefs compare to control messages, p = .03-p < .001. Health harms paired with social impact messages discouraged vaping more than control messages but otherwise were rated similarly to the health harm messages. Participants would share antivaping messages mostly with friends (73%-76%) and through private (direct message, 55%) or ephemeral channels (social media stories, 46%-49%). Overall, Black and Hispanic young adults had higher sharing intentions, greater message relevance, and lower vaping knowledge compared to non-Hispanic White participants. Overall, Black young adults were more discouraged from vaping by the messages. DISCUSSION: Communicating novel information about vaping health harms on social media is a promising strategy to reach young adults where they are online and encourage sharing among friends.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.