SynthesisFrontiers in sports and active living2025
The impact of sports event-brand fit on consumer brand responses: a meta-analytic review.
Synthesis in Frontiers in sports and active living, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection.Frontiers in sports and active living · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: In an era where global sports sponsorship is prevalent, companies aim to gain market share through sports sponsorship. Existing research typically examines this phenomenon by assessing consumer responses; however, different studies have yielded inconsistent or even contradictory findings. Methods: This study employs a meta-analytic approach to synthesize previous research, examining the impact of sports event-brand fit on consumers' cognitive, emotional, and behavioral responses, as well as the moderating effects of factors such as gender, sample source, and context type. The analysis includes 57 effect sizes from 31 studies, encompassing a total of 15,744 participants. Results: Sports event-brand fit has a positive effect on consumers' cognitive, emotional, and behavioral response. Moreover, sample sources and context types partially moderated these relationships, while gender showed no significant effect. Discussion: Findings suggest that sponsoring brands should align their sports sponsorships with specific developmental goals. Additionally, when sponsoring sports events in other countries, brands should respect cultural differences and tailor their marketing strategies to suit different contexts. Systematic Review Registration: https://www.prisma-statement.org.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.