ArticleAesthetic plastic surgery2025
Is the Public Adequately Informed about #BBL? A Content Analysis of Instagram Posts Regarding the Brazilian Butt Lift Procedure.
Article in Aesthetic plastic surgery, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
2 citing papers in PubMed.
- The Brazilian Butt Lift: An Analysis of Top-Rated Content on the Social Media Platform TikTok.Aesthetic surgery journal. Open forum · 2026Article
- The Online Landscape of Brazilian Butt Lift Information: Readability, Quality, and Traffic Analysis.Aesthetic surgery journal. Open forum · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundPatients often get information on the Brazilian butt lift (BBL) through social media. It is not known how well social media informs patients of the risks associated with the BBL procedure. The objective of this study was to analyze social media content about BBL.
methodsInstagram was queried using seven relevant hashtags twice in one month. The first 50 relevant posts for each hashtag in the "Top" search category were analyzed for author qualifications, social media engagement, and content, including types of photographs, references to research, educational information, and discussion of safety risks.
resultsA total of 587 posts, with a total of 458,659 "likes" and 9,230 comments, were included in the analysis. The majority (79.0%) of authors were physicians or physician groups. Of 128 unique physicians, 63.0% were board-certified plastic surgeons. Most posts (73.0%) showed postoperative results, and 39.0% were overt advertisements. While 29.0% of posts included some educational information, only 12.0% mentioned risks and only 3.0% referenced research. Board-certified plastic surgeons contributed 57.0% of the educational posts. Only 33.0% of the posts mentioned risk. Board-certified plastic surgeons were more likely to produce content related to research, but were less likely to discuss safety risks than non-board-certified physicians.
conclusionsMost BBL-related content on Instagram does not provide educational information to patients or promote understanding of the risks of the procedure. Board-certified plastic surgeons should consider using social media to disseminate information on the risks and indications of BBL and other popular cosmetic procedures. LEVEL OF EVIDENCE IV: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.