ArticleBMC psychology2025
Exploring the relationship between sports media use, sports participation behavior, and sport commitment: a mixed-methods study using structural equation modeling and qualitative insights.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Social media use and youth sports participation: an associational study-empirical analysis based on CGSS data.Frontiers in public health · 2026Article
- How soccer team students shape adolescent athlete engagement: evidence from an actor-partner interdependence model.Frontiers in public health · 2026Article
- AI-driven audience clustering in sport media: a human-computer interaction approach using 'CoPE-DEC'.Frontiers in computational neuroscience · 2026Article
- Kids' motives of sport participation and the image of handball-a qualitative approach to increasing the number of child members.Frontiers in sports and active living · 2026Article
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Authors and funding
4 authors.
Funding
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Abstract
backgroundThis study investigates the complex relationships between sports media use (SMU), sports participation behavior (SPB), and sports commitment. With the increasing consumption of sports media, it is essential to understand both the quantitative and qualitative dimensions of how media engagement correlates with participation and long-term commitment to sports.
objectivesThe study aims to investigate the relationship between SMU and SPB, as well as the mediating role of SPB in sports commitment, using a mixed-methods approach. Additionally, it explores individuals' lived experiences to provide deeper insights into how media shapes engagement and commitment.
methodA mixed-methods design was employed, integrating quantitative and qualitative data. A survey of 484 participants from diverse demographic backgrounds was conducted, and structural equation modeling (SEM) was used to analyze the relationships among variables. To complement these findings, semi-structured interviews were conducted with a subset of participants to explore their narratives surrounding media roles, sports behavior, and commitment. Thematic analysis was applied to interpret qualitative data.
resultsQuantitative findings revealed significant positive relationships between SMU and SPB and between SMU and sports commitment. SPB was found to partially mediate the relationship between SMU and sports commitment. The qualitative findings supported these results, highlighting key themes such as motivation, role modeling, and identity formation through media exposure. Participants described how sports media inspired them to engage in sports and reinforced their long-term commitment.
conclusionsThis study demonstrates that SMU plays a significant role in fostering sports participation and commitment, with SPB as a key mediator. The integration of qualitative insights strengthens these findings by illustrating the personal experiences and psychological mechanisms that drive engagement. These results underscore the potential of sports media for promoting sustained participation and commitment, offering practical implications for policymakers, educators, and sports organizations aiming to leverage media for greater sports engagement. Future research should explore cultural differences and the role of specific media content types to refine further our understanding of the media's correlation with sports behavior.
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