Evidence map›Paper›PMID 40593786›Full record

ArticleNature communications2025

LLM-generated messages can persuade humans on policy issues.

Hui Bai, Jan G Voelkel, Shane Muldowney, Johannes C Eichstaedt, Robb Willer

Abstract read
In one paragraph

Article in Nature communications, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers.

0numbers the graph read from it
0cells of the map it votes in
21citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

21 citing papers in PubMed.

  1. Trial
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  8. Persuading large language models to comply with objectionable requests.Proceedings of the National Academy of Sciences of the United States of America · 2026
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  10. Review
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  17. Chatbot Voting Advice Applications inform but seldom sway young unaligned voters.Proceedings of the National Academy of Sciences of the United States of America · 2025
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Hui BaiPolitics and Social Change Lab, Stanford University, Stanford, CA, USA. maxhuibai@politicalbelieflab.com.ORCID http://orcid.org/0000-0003-2671-5955
Jan G VoelkelPolitics and Social Change Lab, Stanford University, Stanford, CA, USA.ORCID http://orcid.org/0000-0003-4275-9798
Shane MuldowneyPolitics and Social Change Lab, Stanford University, Stanford, CA, USA.ORCID http://orcid.org/0009-0005-5430-4290
Johannes C EichstaedtDepartment of Psychology & Institute for Human-Centered AI, Stanford University, Stanford, CA, USA.
Robb WillerPolitics and Social Change Lab, Stanford University, Stanford, CA, USA. willer@stanford.edu.ORCID http://orcid.org/0000-0003-3404-6472

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The emergence of large language models (LLMs) has made it possible for generative artificial intelligence (AI) to tackle many higher-order cognitive tasks, with critical implications for industry, government, and labor markets. Here, we investigate whether existing, openly-available LLMs can be used to create messages capable of influencing humans' political attitudes. Across three pre-registered experiments (total N = 4829), participants who read persuasive messages generated by LLMs showed significantly more attitude change across a range of policies - including polarized policies, like an assault weapons ban, a carbon tax, and a paid parental-leave program - relative to control condition participants who read a neutral message. Overall, LLM-generated messages were similarly effective in influencing policy attitudes as messages crafted by lay humans. Participants' reported perceptions of the authors of the persuasive messages suggest these effects occurred through somewhat distinct causal pathways. While the persuasiveness of LLM-generated messages was associated with perceptions that the author used more facts, evidence, logical reasoning, and a dispassionate voice, the persuasiveness of human-generated messages was associated with perceptions of the author as unique and original. These results demonstrate that recent developments in AI make it possible to create politically persuasive messages quickly, cheaply, and at massive scale.

Indexed as

Artificial IntelligenceLanguagePersuasive CommunicationAdultAttitudeFemaleHumansMalePoliticsYoung Adult

Identifiers

PMID40593786
PMCPMC12215518

What OpenQuestion holds

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LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.