Evidence map›Paper›PMID 40585600›Full record

ArticleCureus2025

Entertainment as Intervention: A Strategic Blueprint for Public Health in Media.

Shaheen E Lakhan

Abstract readEditorial
In one paragraph

Article in Cureus, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

1 author.

Shaheen E LakhanMedical Office, Click Therapeutics, Inc., New York, USA.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Traditional public health messaging struggles to compete for attention in today's media-saturated environment. This editorial argues for a paradigm shift: embedding life-saving health messages within entertainment and influencer-driven narratives to harness their emotional, cognitive, and behavioral influences. Drawing on neuroscience, behavioral psychology, and media case studies, we demonstrate how scripted content and social media influencers shape public understanding, attitudes, and actions related to health. From increased cancer genetic testing following a primetime television episode to surges in suicide-related searches after controversial dramas, the evidence for narrative impact is robust. We outline a strategic framework for public health professionals to collaborate with media creators at multiple levels of narrative integration, from symbolic embedding to plotline centrality, and propose a sustainable infrastructure to support such partnerships. By treating media not as a risk to mitigate but as a delivery system to optimize, public health can amplify its reach, relevance, and effectiveness.

Indexed as

behavior changeentertainment mediahealth communicationhealth literacyhealth storytellinginfluencer marketingmedia interventionnarrative persuasionneuromarketingpublic health

Identifiers

PMID40585600
PMCPMC12206539

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.