Evidence map›Paper›PMID 40575710›Full record

ArticlePNAS nexus2025

Living health-promotion campaigns for communities in the United States: Decentralized content extraction and sharing through AI.

Man-Pui Sally Chan, Haesung Jung, Alex Morales, Angela Zhang, Devlin O'Keefe, Sarah Joseph, Anthony Hron, Janet Davis, Tito Terry, Tiffany Peterson and 21 more

Abstract read
In one paragraph

Article in PNAS nexus, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

31 authors.

Man-Pui Sally ChanAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.ORCID https://orcid.org/0000-0003-2984-0487
Haesung JungAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.ORCID https://orcid.org/0000-0001-8451-3839
Alex MoralesDepartment of Computer Science, University of Illinois, Champaign, IL 61801, USA.
Angela ZhangDepartment of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.
Devlin O'KeefeAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Sarah JosephPublic Health Agencies and Community-Based Organizations in the  United States.
Anthony HronPublic Health Agencies and Community-Based Organizations in the  United States.
Janet DavisPublic Health Agencies and Community-Based Organizations in the  United States.
Tito TerryPublic Health Agencies and Community-Based Organizations in the  United States.ORCID https://orcid.org/0009-0008-8825-3622
Tiffany PetersonPublic Health Agencies and Community-Based Organizations in the  United States.
Corey HerrmanPublic Health Agencies and Community-Based Organizations in the  United States.
Melissa PhillipsPublic Health Agencies and Community-Based Organizations in the  United States.
Jennifer OsbornePublic Health Agencies and Community-Based Organizations in the  United States.
Kelley G McBridePublic Health Agencies and Community-Based Organizations in the  United States.
Martin HensleyPublic Health Agencies and Community-Based Organizations in the  United States.
Adriana TodorovPublic Health Agencies and Community-Based Organizations in the  United States.
Alain MorrissettePublic Health Agencies and Community-Based Organizations in the  United States.
Georgett WatsonPublic Health Agencies and Community-Based Organizations in the  United States.
Ethan KnoxPublic Health Agencies and Community-Based Organizations in the  United States.
Erin LarkPublic Health Agencies and Community-Based Organizations in the  United States.
Elisa LongPublic Health Agencies and Community-Based Organizations in the  United States.
Carolina Guerrero-LaraPublic Health Agencies and Community-Based Organizations in the  United States.
Timothy RisselPublic Health Agencies and Community-Based Organizations in the  United States.
Michele RaymondPublic Health Agencies and Community-Based Organizations in the  United States.
Patrick SullivanRollins School of Public Health, Emory University, Atlanta, GA 30322, USA.ORCID https://orcid.org/0000-0002-7728-0587
Sophie LohmannDepartment of Psychology, University of Illinois, Champaign, IL 61820, USA.
Aashna SunderrajanDepartment of Psychology, University of Illinois, Champaign, IL 61820, USA.ORCID https://orcid.org/0000-0003-3615-0118
Marta R DurantiniAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.ORCID https://orcid.org/0000-0003-1996-5710
Travis SanchezRollins School of Public Health, Emory University, Atlanta, GA 30322, USA.
Chengxiang ZhaiDepartment of Computer Science, University of Illinois, Champaign, IL 61801, USA.
Dolores AlbarracinAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.ORCID https://orcid.org/0000-0002-9878-942X

Funding

Virus & Reservoirs CoreP30AI045008 · NIAID · UNIVERSITY OF PENNSYLVANIA · PI Ronald G Collman · 1999 to 2026
$78.6M
Digital, Community-Led, Social Action Initiative to Reduce Opioid Vulnerability and HIV/HCV in Rural Areas of the Midwest and AppalachiaDP1DA048570 · NIDA · UNIVERSITY OF PENNSYLVANIA · PI ALBARRACIN, DOLORES · 2019 to 2023
$4.0M
Mining Social Media Messages for HIV Testing and Prevention CommunicationR01MH114847 · NIMH · UNIVERSITY OF PENNSYLVANIA · PI ALBARRACIN, DOLORES · 2018 to 2022
$2.9M
Development and validation of regional models of HIV vulnerabilities and solutionsR01AI147487 · NIAID · UNIVERSITY OF PENNSYLVANIA · PI ALBARRACIN, DOLORES · 2019 to 2022
$2.4M
Efficacy and Effectiveness of Multi-Behavior Interventions Relevant to HIVR01MH094241 · NIMH · UNIVERSITY OF PENNSYLVANIA · PI ALBARRACIN, DOLORES · 2012 to 2016
$2.2M
NIAID NIH HHS P30 AI045008NIAID NIH HHS R01 AI147487NIDA NIH HHS DP1 DA048570NIMH NIH HHS R01 MH094241NIMH NIH HHS R01 MH114847
6 · The paper itself

Abstract

Even though health-promotion campaigns can elicit behavioral change among constituents, these initiatives are generally implemented through expensive, centralized, unsystematic, and time-consuming efforts led by creatives and officials in federal and national agencies. Can advancements in AI provide systematic methods that generate living health campaigns out of social media posts generated by communities? Here, we report the success of an innovative method to automatically select actionable HIV prevention and testing messages from decentralized content on social media (e.g. X [formerly Twitter]). The method was assessed through computational methods, an online experiment with men who have sex with men, and a field experiment involving public health agencies and community-based organizations with jurisdiction in 42 counties in the United States. The computational analyses showed that the method is computationally successful. The results of the two experiments indicated that the resulting messages are perceived as more actionable, personally relevant, and effective, and the messages are six times as likely to be posted by agencies in United States counties.

Indexed as

actionabilityhealth communicationhealth-promotion campaignshuman immunodeficiency virus (HIV)social media

Identifiers

PMID40575710
PMCPMC12199240

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.