ArticleGerontology2025
Normative Beliefs for Older Adults and Volunteering Intentions.
Article in Gerontology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
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Who cites it
2 citing papers in PubMed.
- Exploring Older Adults' Interest in Virtual Volunteering: Evidence from a Multi-Theoretical Model Combining TAM, Self-Efficacy, and Digital Divide Perspectives.Behavioral sciences (Basel, Switzerland) · 2025Article
- Household members' positive personality traits and age stereotypes do not predict perceived expectations for active aging.European journal of ageing · 2025Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionThe idea that older adults should contribute to the common good has become a social normative belief (i.e., social activation). Younger and - even more so - older adults prescribe social activation to the group of older adults. Older adults are assumed to behave in line with what is socially expected of them. However, previous studies did not establish a link between the old-age norm of social activation and older adults' social engagement. Following the reasoning of stereotype embodiment theory, we investigated the role of self-endorsement of social activation for older adults' social engagement (i.e., formal volunteering).
methodsWe conducted two preregistered experiments in which older participants (60-90 years, N = 1,463) reflected on agreeing or disagreeing with the norm of social activation. We then assessed endorsement of social activation and intention to engage in formal volunteering.
resultsReplicating our previous studies, participants who reflected on agreement with the norm of social activation reported higher endorsement of this norm compared to participants who reflected on disagreement. Endorsing the norm of social activation for (other) older adults translated into endorsing social activation for oneself (internalization). Furthermore, reflecting on agreement with social activation was indirectly related to volunteering intention via endorsement of self-related social activation (embodiment).
conclusionOur findings elucidate the role of societal normative beliefs for older adults' behavior and offer insights into the discourse on the continued social participation of older adults.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.