ArticlePloS one2025
Identifying determinants for promoting public engagement via Chinese E-government TikTok in public health emergencies.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
3 citing papers in PubMed.
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundSocial media have become vital tools for governments during public health crises, enabling the timely dissemination of critical information, health guidance, and public engagement. In China, public engagement through social media, particularly TikTok, presents unique challenges during crises. This study investigates the factors that predict public engagement via the Chinese government's TikTok during a public health emergency, focusing on the roles of information quality, source credibility, multiple cues, immediate feedback, and trust as a mediating variable.
methodsThe study is grounded in the Elaboration Likelihood Model (ELM) and Media Richness Theory (MRT) to frame the relationships between these variables. Data were collected through an online questionnaire survey employing convenience sampling, involving 614 respondents aged 18-40 from Hebei Province, China. Descriptive statistical analysis was performed using SPSS, and Structural Equation Modeling (SEM) was employed to test the hypotheses.
resultsThe findings indicate that information quality and immediate feedback are significantly positively associated with public engagement via the Chinese government's TikTok. However, source credibility and multiple cues did not have a positive impact on public engagement. Additionally, the study reveals that trust mediates the relationships between information quality, source credibility, and immediate feedback with public engagement.
conclusionThese results underscore the importance of trust in fostering public engagement and highlight the potential for enhancing government communication strategies on social media during crises. The study suggests that improving the quality of information and providing timely feedback can significantly increase public engagement through social media platforms like TikTok, particularly in the context of public health emergencies.
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