ArticlePublic health nutrition2025
Identifying the best FDA-endorsed healthy label designs through best-worst scaling experiment.
Article in Public health nutrition, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Claiming confidence: U.S. consumer trust in meat and poultry claims.Journal of animal science · 2026Article
- Inner beauty supplement label information cues, consumer trust, and purchase intentions: cross-sectional evidence from South Korean consumers.Frontiers in psychology · 2026Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveThis study aims to assess consumer preferences for fifteen proposed front-of-package 'Healthy' label candidates under the Food and Drug Administration's (FDA) of the US updated guidelines for the 'Healthy' label. The goal of this study is to identify which label designs best align with consumer preferences, thereby supporting the FDA's efforts to promote healthier dietary choices through effective labelling.
designA best-worst scaling (BWS) experiment was conducted using a balanced incomplete block design to assess consumer preferences for the fifteen FDA-proposed 'Healthy' labels. Participants completed fifteen best-worst scaling choice tasks where they identified the 'best' and 'worst' design from three randomly presented options in each task.
settingThe experiment was conducted in a controlled laboratory setting in the USA.
participantsThree hundred and eight US adult consumers who are primary household shoppers without dietary restrictions.
resultsResults from the random parameter logit model indicate that labels 12 and 8 emerged as the most preferred designs, with preference shares of 16·7 and 16·1 %, respectively. These two labels featured a prominent 'Healthy' display with bold blue font, balanced colour themes and check marks, which likely contributed to their appeal. The Krinsky and Robb bootstrapping method confirmed the statistical significance of the preferences for these labels over others.
conclusionsThis study identifies two labels as the most preferred FDA-proposed 'Healthy' label designs, offering clear guidance to policymakers on effective labelling strategies. By adopting a consumer-preferred design, the FDA's 'Healthy' label may have greater potential to influence healthier food choices.
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