Navigating life transitions and mental wellbeing in the digital age: a call for stakeholders to embrace innovation and collaboration.

Life transitions, such as adolescence, starting higher education or employment, and parenthood, are universally experienced yet psychologically demanding phases that can compromise mental health. While some transitions may promote positive growth, many transitions can also engender significant stress, which can potentially culminate in mental health difficulties and, in some unfortunate instances, psychopathology, especially when individuals lack adequate support. Traditional healthcare systems, already strained by increasing demands and limited resources, frequently offer inflexible, diagnostic-driven pathways with limited accessibility. Therefore, individuals, especially adolescents and emerging adults, have turned increasingly to non-traditional sources for mental health information and support. The internet, in particular, has become an indispensable resource for individuals seeking support around difficult life transitions, including the transition to adulthood. Multimedia content, especially videos, offers unique advantages: cultural sensitivity, peer-shared experiences, the ability to overcome language and literacy barriers and many more which are tailored to individual needs. Innovative content strategies, such as storytelling or expert interviews, can play a pivotal role in reducing the stigma associated with seeking mental health help during life transitions, which may, in turn, increase the likelihood for at-risk individuals to seek formal support if required, and can supplement traditional care with low-threshold information. However, the digital landscape is not without its inherent challenges, including misinformation. While there are frameworks to evaluate and promote credible, evidence-based health content online, there needs to be greater effort to ensure its frictionless integration into formal clinical pathways, when appropriate. To address the complex challenges and fully realize the benefits of digital media mental health care during life transitions, a coordinated, multi-stakeholder approach is essential: this includes collaboration between healthcare providers, policymakers, researchers, technology companies and content creators. We should prioritise developing culturally inclusive, engaging, evidence-based content; promoting digital literacy among users and providers; and expanding access to information, support, and self-management tools specifically designed for individuals navigating life's transitions. Investment in research and further advocacy for policies is necessary to ensure quality and sustainability of content as well as equitable access for a more resilient and mentally healthy society.