Evidence map›Paper›PMID 40515492›Full record

Observational studyJournal of otolaryngology - head & neck surgery = Le Journal d'oto-rhino-laryngologie et de chirurgie cervico-faciale

Exploring the Impact of LearnENT's Social Media Team as a Powerful Tool in Otolaryngology Medical Education.

Gizelle Francis, Youssef Omar, Alexander Moise, Kalpesh Hathi, Dorsa Mavedatnia, Elysia Grose, Timothy Phillips

Abstract readObservational Study
In one paragraph

Observational study in Journal of otolaryngology - head & neck surgery = Le Journal d'oto-rhino-laryngologie et de chirurgie cervico-faciale. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Gizelle FrancisFaculty of Medicine, Dalhousie University, Halifax, NS, Canada.ORCID 0009-0006-3656-0669
Youssef OmarFaculty of Medicine, University of Saskatchewan, Saskatoon, SK, Canada.
Alexander MoiseDivision of Otolaryngology-Head and Neck Surgery, Department of Surgery, University of British Columbia, Vancouver, BC, Canada.ORCID 0000-0001-9438-1788
Kalpesh HathiDivision of Otolaryngology-Head and Neck Surgery, Department of Surgery, Dalhousie University, Halifax, NS, Canada.ORCID 0000-0003-0362-5623
Dorsa MavedatniaDivision of Otolaryngology-Head and Neck Surgery, Department of Surgery, University of Toronto, Toronto, ON, Canada.
Elysia GroseDivision of Otolaryngology-Head and Neck Surgery, Department of Surgery, University of Toronto, Toronto, ON, Canada.ORCID 0000-0002-3054-3474
Timothy PhillipsDivision of Otolaryngology-Head and Neck Surgery, Department of Surgery, Western University, London, ON, Canada.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

ImportanceAdvancements in medical education have led to the adoption of virtual learning. Certain medical fields, including Otolaryngology-Head and Neck Surgery (OHNS), are underrepresented in undergraduate medical education curricula. LearnENT, an OHNS educational app, addresses this gap and has gained a global user base through its active social media presence.ObjectivesTo investigate the efficacy of the LearnENT social media team in disseminating OHNS educational resources and engaging users.DesignA longitudinal observational study with data collection conducted over an 8 month period surrounding the implementation of the social media team.SettingThe study utilized 2 platforms: Instagram Business tools and the LearnENT application dashboard.ParticipantsInstagram followers and LearnENT app users globally, with data segmented by demographics and professional backgrounds.Exposures or InterventionAnalysis of Instagram Business data, including trends in followers, accounts reached, accounts engaged, impressions, and activity on the LearnENT application dashboard.Main Outcome MeasuresFollower demographics, audience activity patterns, account interactions, and app usage trends.ResultsThe Instagram account achieved a 49.7% increase in followers (900 total) over 8 months. Engagement metrics showed an 87% rise in accounts reached and a 70% increase in impressions. App usage increased by 12%, reaching a total of 8257 users across 36 countries. Key content types, such as "Question of the Week," received the highest engagement rates.ConclusionThe LearnENT social media team has effectively disseminated OHNS educational resources and engaged learners, as evidenced by a 49.7% increase in followers and 12% increase app users.RelevanceThe global reach and diversity of the LearnENT Instagram community highlight its potential to connect individuals worldwide. Strategies to further enhance engagement include creating visually-appealing graphics, addressing audience preferences, and collaborating with other OHNS-related accounts.

Indexed as

Education, Medical, UndergraduateMobile ApplicationsOtolaryngologySocial MediaCurriculumFemaleHumansLongitudinal Studiese-LearningInstagrammedical educationotolaryngologysocial media

Identifiers

PMID40515492
PMCPMC12174675

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC-ND
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.