ArticleTobacco control2025
Trends of oral nicotine pouch prices and sales by product characteristics in the USA, 2021-2024.
Article in Tobacco control, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
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Who cites it
22 citing papers in PubMed.
- Switching from Cigarettes to E-Cigarettes and Oral Nicotine Pouches in Adults with Low-Income Who Smoke: Qualitative Findings from a Pilot Randomized Controlled Trial.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Trial
- Oral Nicotine Pouches and Public Health: Evidence from an Updated Scoping Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Oral nicotine pouch continuity programmes and US college students' intention to use.Tobacco control · 2026Article
- Nicotine Pouch Awareness, Susceptibility, and Use Among California College Students.Journal of community health · 2026Article
- FDA authorisation of Zyn nicotine pouches: cross-sectional analysis of public discourse on X.Tobacco control · 2026Article
- Correlates of oral nicotine pouch use, use frequency and flavour use among US adults.Tobacco control · 2026Article
- Preflavour and postflavour ban oral nicotine pouches: a chemical, sensory and young adult appeal analysis.Tobacco control · 2026Article
- Factors associated with considering switching to nicotine pouches among US adults who smoke.Drug and alcohol dependence reports · 2026Article
- The impact of question order on surveillance of nicotine pouch and smokeless tobacco use among adults in the United States.Preventive medicine reports · 2026Article
- Development and implementation of a rapid surveillance system for tobacco product retail availability in six U.S. sites.Preventive medicine reports · 2026Article
- Effects of nicotine concentration and pH on nicotine pouch appeal and sensory experience: A randomized experimental study.Addiction (Abingdon, England) · 2026Article
- Excise taxes of oral nicotine pouches in the USA.Tobacco control · 2026Article
- Nicotine pouches: an aid in smoking cessation, or a new public health hazard?Internal and emergency medicine · 2026Review
- Urban-rural disparities in oral nicotine pouch sales and flavors in the United States.The International journal on drug policy · 2026Article
- Association of tobacco and other substance use with nicotine pouch awareness and use in US adolescents.Drug and alcohol dependence · 2026Article
- Awareness, Perceptions, and Use of Oral Nicotine Pouches Among Jazan University Students in Saudi Arabia: A Cross-Sectional Study.Healthcare (Basel, Switzerland) · 2025Article
- How the sales of oral nicotine pouches correlate with prices and respond to taxes on cigarettes and e-cigarettes.Addiction (Abingdon, England) · 2025Article
- Physiological and subjective effects of an oral nicotine pouch in people who use smokeless tobacco.Experimental and clinical psychopharmacology · 2025Article
- Oral Tobacco and Nicotine Marketplace Trends Since the Tobacco Control Act.JAMA network open · 2025Article
- Testing oral nicotine pouches versus nicotine replacement therapy for cigarette harm reduction in Appalachia: The ARISE study protocol.PloS one · 2025Article
Corrections and comments
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Authors and funding
7 authors.
Funding
Abstract
backgroundOral nicotine pouches (ONPs) have rapidly gained popularity in recent years. While ONPs likely expose users to fewer toxicants than cigarettes, they contain nicotine and may initiate, sustain or increase nicotine addiction and dependence. Monitoring the ONP marketplace is essential to inform timely regulatory action.
methodsWe used Nielsen ScanTrack data to analyse ONP sales and prices from 2021 to 2024. Joinpoint regression assessed sales and price trends, and ordinary least squares regression evaluated the association between ONP sales and product characteristics.
resultsMonthly ONP unit sales increased significantly, from 327 million in July 2021 to 1046 million in May 2024-more than tripling over this period (p<0.001, average monthly per cent change (AMPC)=3.45). Inflation-adjusted prices also rose, from 19 cents/pouch in June 2021 to 22 cents/pouch in May 2024 (p<0.001, AMPC=0.50). The sales of ZYN, On!, Rogue and VELO account for 99.8% of total sales. ONPs with explicit flavour descriptors outsold those with implicit flavour descriptors by more than eight times. The 'chill' flavour had also gained notable popularity. ONPs with 6 mg and 3 mg nicotine concentrations made up 68% of total sales. Additionally, ONPs with explicit flavour descriptors and higher nicotine concentrations were associated with increased sales.
conclusionsPolicy-makers may need to consider the role of major manufacturers, product flavours, and nicotine content in shaping the market. Continued surveillance is warranted to assess trends in use, particularly among youth and non-tobacco users.
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