ArticlePloS one2025
The effects of luck perception on consumer variety-seeking.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Companies often use luck, which is thought to be a psychological force, as a marketing tool to perform marketing activities. This paper designed three experiments to verify the effects of luck perception on variety-seeking. Experiment 1 found that luck perception allows consumers to have more variety-seeking. Experiment 2 examined the mediating role of novelty-seeking motivation and found that luck perception improves the novelty-seeking motivation and makes consumers prefer variety-seeking. Experiment 3 examined the moderating role of need for cognitive closure. For consumers who have low need for cognitive closure, whether prime luck perception or not, their variety-seeking are not significantly different, while for consumers with high need for cognitive closure who are after luck perception primed, they have more variety-seeking. This study provides theoretical support for understanding luck scientifically and enlightens and guides companies to expand product lines, present new brands, and implement precision marketing.
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Registered trials
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