ArticleQuantitative marketing and economics2021
The impact of social distancing on box-office revenue: Evidence from the COVID-19 pandemic.
Article in Quantitative marketing and economics, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- The relationship between alcohol consumption, social distancing, and crime rates: insights from the COVID-19 pandemic.Journal of global health · 2026Article
- COVID-19 Pandemic as an Equalizer of the Health Returns of Educational Attainment for Black and White Americans.Journal of racial and ethnic health disparities · 2024Article
- Establishment of a Big Data Monitoring Platform for Cinema Opening in the Postepidemic Era from the Perspective of Public Health.Journal of environmental and public health · 2022Article
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Authors and funding
1 author.
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Abstract
In this paper, I study the short-run effect of social distancing due to the COVID-19 outbreak on movie demand and box-office revenue. Using longitudinal data on the Korean movie theater industry, I first estimate a nested logit model of movie demand, and then quantify the revenue loss in the industry. Estimation results reveal that the revenue loss due to the decrease in underlying movie demand is approximately 52 million dollars nationwide during the first five weeks after the outbreak, implying a 34 percent decrease in sales. The results also suggest an additional 42 million dollars were lost as the delay of some major movies lowered the overall quality of available movies in the market.
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