ArticleFrontiers in psychology2025
Research on the factors influencing tourist loyalty to outdoor music festivals: an application of stimulus-organism-response paradigm.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- From experience to intention: how rural tourscape fosters destination sustainability through flow experience and memory.Frontiers in psychology · 2026Article
- Article
- Cultural distortion risk and tourist loyalty at silk road heritage: The mediating roles of perceived value and satisfaction.PloS one · 2025Article
- Psychological mechanisms and configurational pathways of participation in personal transportation carbon trading: an environment-cognition-intention perspective.Frontiers in psychology · 2025Article
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Authors and funding
4 authors.
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Abstract
Introduction: Following the COVID-19 pandemic, China's music festival market has rapidly recovered, attracting growing tourist interest. However, research on factors influencing tourist loyalty remains limited. Methods: This study applies the Stimulus-Organism-Response (S-O-R) framework to examine loyalty formation among festivalgoers. Data were collected via a questionnaire from 673 attendees of the Shenyang Strawberry Music Festival. Structural equation modeling (SEM) was used for analysis. Results: Perceived value and satisfaction significantly impact loyalty, with satisfaction showing a stronger effect. Existential authenticity and experience quality enhance emotions, perceived value, and satisfaction. Emotions do not directly influence loyalty but have indirect effects via value and satisfaction. Discussion: Findings suggest that enhancing existential authenticity and experience quality can indirectly build loyalty. The study offers strategic insights for festival organizers seeking to sustain tourist engagement post-pandemic.
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