ArticlePlastic and reconstructive surgery. Global open2025
Engagement of Plastic Surgery Content on TikTok and Instagram.
Article in Plastic and reconstructive surgery. Global open, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
3 citing papers in PubMed.
- Content characteristics and information quality of flap transplantation surgery videos on TikTok and Bilibili: A cross-sectional study.Medicine · 2026Article
- The Brazilian Butt Lift: An Analysis of Top-Rated Content on the Social Media Platform TikTok.Aesthetic surgery journal. Open forum · 2026Article
- Leveraging TikTok in Plastic Surgery: A Practical Framework for Patient Education, Professional Branding, and Ethical Use.Aesthetic surgery journal. Open forum · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Social media is a powerful tool for plastic surgeons to connect with patients and to post both educational content and advertisements for their practices. TikTok is a platform that has gained popularity in the last 5 years, particularly for plastic surgeons. Although several studies have assessed engagement with plastic surgery content on other platforms, no studies have analyzed engagement on TikTok and compared engagement levels to those of Instagram. Methods: This study identified and evaluated the posts of the top 10 most popular plastic surgeons on TikTok and Instagram using the search term "#plasticsurgery." The number of likes, views, and comments, and the surgical procedure covered in their 25 most recent posts was noted at 2 separate time points. Posts were categorized into the following categories: before-and-after, celebrity, private life, comedy, advertisement, or education. Engagement was calculated by totaling the number of views, likes, and comments. Results: A total of 1000 posts across both TikTok and Instagram were analyzed, 293 of which discussed specific procedures. TikTok had significantly higher total average engagement (438,261 per post) than Instagram (275,565 per post) ( Conclusions: These data suggest that TikTok may have surpassed Instagram in user engagement with plastic surgery posts. However, Instagram may have higher engagement for posts in specific content categories. Plastic surgeons may use these data to maximize engagement by identifying the best platform for posts of different content.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.