ArticleJournal of assisted reproduction and genetics2025
Willingness to pay for in vitro fertilization: results from a national sample of reproductive-aged adults in the US.
Article in Journal of assisted reproduction and genetics, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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Who cites it
1 citing paper in PubMed.
- A multi-country study to co-design and evaluate digital educational resources to support conversations about ending fertility treatment.Human reproduction (Oxford, England) · 2026Article
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Authors and funding
5 authors.
Funding
Abstract
purposeTo assess United States (US) reproductive-aged adults' willingness to pay for in vitro fertilization (IVF) and determine socio-demographic factors associated with their willingness to pay.
methodsWe conducted a cross-sectional survey of reproductive-aged adults (18-50 years old) to ask respondents demographic and reproductive health questions, including the US dollar amount they would be willing to pay out-of-pocket for IVF over a 12-month period. We used linear regression models to determine associations between socio-demographic factors and respondents' willingness to pay for IVF.
resultsThere were 2,035 survey respondents from 49 states and the District of Columbia. 43.6% were female assigned at birth, 81.7% were heterosexual, 42.6% were married, and 7.2% of respondents reported having infertility. 66% (n = 1,353) of respondents were willing to pay a non-zero amount for IVF, with a median willingness to pay of $5,000. Annual household incomes between $121,000 and $199,000 (p = 0.003) and greater than $200,000 (p = 0.005) and familiarity with IVF treatment (p < 0.001) were associated with a higher willingness to pay. Among infertile respondents (n = 133), the median willingness to pay was also $5,000 and familiarity with IVF (p = 0.04) was associated with a higher willingness to pay.
conclusionWe found a median willingness to pay for IVF of $5,000 among respondents, which is one-third of the average out-of-pocket cost of one IVF cycle in the US (~ $15,000). These findings highlight the need for policymakers and clinicians to advocate for expanded health insurance coverage for IVF to align with reproductive-aged adults' willingness to pay and address barriers accessing infertility services.
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