ArticleInternational nursing review2025
Strategies to Elevate the Brand Image of Nursing: A Scoping Review.
Article in International nursing review, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
2 citing papers in PubMed.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
aimTo synthesize evidence on strategies to elevate the brand image of nursing.
backgroundThe shortage of nurses worldwide may reflect a significant disconnect between the essential role of nurses in healthcare and public perceptions of the nursing profession. Negative perceptions and misconceptions contribute to an outdated brand image of nursing. Branding strategies are needed to bridge the gap between the nursing profession's current image as caring helpers and its desired brand position as influential leaders.
methodsThis scoping review followed Arksey and O'Malley's five-stage scoping framework. Eight databases were searched from 2000 to 2023 and screened according to the eligibility criteria. Results were reported according to the PRISMA-ScR checklist.
resultsFive themes emerged: profile the desired nursing image, which emphasizes consistent messaging portraying nursing as an intellectual science-based and diverse profession; foster gender equality, which focuses on fostering a gender-inclusive workforce; develop nurses as brand ambassadors who actively advocate for a positive nursing image; increase nurses' visibility to the public, which highlights the use of media and public engagement to showcase nurses' expertise; and create empowering nursing structures, that foster professional growth and development.
conclusionStrategies to elevate nursing's brand include profiling an inclusive image, developing nurse ambassadors, increasing visibility, and implementing empowerment initiatives through professional development and supportive work environments. IMPLICATIONS FOR NURSING POLICY: Insights from this review can inform policymakers, professional nursing organizations, academia, and healthcare institutions regarding branding strategies. Key strategies include marketing the nursing profession at the micro, meso, and macro levels, leveraging media to influence public perceptions, overcoming gender stereotypes, fostering interprofessional equality, creating supportive work environments, and enhancing professional development opportunities that advance nurses as leaders.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.