Evidence map›Paper›PMID 40456118›Full record

ArticleJMIR formative research2025

Stigma of Dementia on Social Media During World Alzheimer's Awareness Month: Thematic Analysis of Posts.

Juanita-Dawne Bacsu, Jasmine Cassy Mah, Ali Akbar Jamali, Christine Conanan, Samantha Lautrup, Corinne Berger, Dylan Fiske, Sarah Fraser, Anila Virani, Florriann Fehr and 10 more

Abstract read
In one paragraph

Article in JMIR formative research, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

20 authors.

Juanita-Dawne BacsuSchool of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, 805 TRU Way, Kamloops, BC, V2E2M4, Canada, 1 3062504399.ORCID 0000-0002-2819-1617
Jasmine Cassy MahDepartment of Medicine, Dalhousie University, Halifax, NS, Canada.ORCID 0000-0003-4391-4286
Ali Akbar JamaliDepartment of Computer Science, University of Saskatchewan, Saskatoon, SK, Canada.ORCID 0000-0002-6942-5926
Christine ConananSchool of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, 805 TRU Way, Kamloops, BC, V2E2M4, Canada, 1 3062504399.ORCID 0009-0006-4932-6193
Samantha LautrupSchool of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, 805 TRU Way, Kamloops, BC, V2E2M4, Canada, 1 3062504399.ORCID 0009-0009-8581-4460
Corinne BergerDepartment of Computer Science, University of Saskatchewan, Saskatoon, SK, Canada.ORCID 0000-0002-0389-0622
Dylan FiskeDepartment of Science, Thompson Rivers University, Kamloops, BC, Canada.ORCID 0009-0009-4358-6682
Sarah FraserInterdisciplinary School of Health Sciences, Faculty of Health Sciences, University of Ottawa, Ottawa, ON, Canada.ORCID 0000-0003-4291-6298
Anila ViraniSchool of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, 805 TRU Way, Kamloops, BC, V2E2M4, Canada, 1 3062504399.ORCID 0000-0001-8751-0756
Florriann FehrSchool of Nursing, Thompson Rivers University, Kamloops, BC, Canada.ORCID 0000-0003-0715-9623
Alison L ChasteenDepartment of Psychology, University of Toronto, Toronto, ON, Canada.ORCID 0000-0002-4720-5586
Zahra RahemiSchool of Nursing, Clemson University, Clemson, SC, United States.ORCID 0000-0003-1126-2287
Shirin VellaniVirtual Behavioural Medicine Program, Toronto Rehabilitation Institute, University Health Network, Toronto, ON, Canada.ORCID 0000-0001-6032-0266
Melissa K AndrewDivision of Geriatric Medicine, Dalhousie University, Halifax, NS, Canada.ORCID 0000-0001-7514-8972
Allison CammerCollege of Pharmacy and Nurtrition, University of Saskatchewan, Saskatoon, SK, Canada.ORCID 0000-0003-4965-4112
Katherine S McGiltonKnowledge, Innovation, Talent, Everywhere (KITE) Research Institute, Toronto Rehabilitation Institute, University Health Network, Toronto, ON, Canada.ORCID 0000-0003-2470-9738
Rory Gowda-SookochoffDepartment of Psychology, University of Saskatchewan, Saskatoon, SK, Canada.ORCID 0000-0001-6542-8292
Kate NansonSchool of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, 805 TRU Way, Kamloops, BC, V2E2M4, Canada, 1 3062504399.ORCID 0000-0002-1739-9121
Karl S GrewalDepartment of Psychology, Glenrose Rehabilitation Hospital, Edmonton, AB, Canada.ORCID 0000-0001-5259-0979
Raymond J SpiteriDepartment of Computer Science, University of Saskatchewan, Saskatoon, SK, Canada.ORCID 0000-0002-3513-6237

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Background: Dementia-related stigma is a significant global health concern. However, public awareness and education about dementia-related stigma remain limited, especially on social media. Examining dementia-related stigma on social media is critical because it impacts how the public perceives people living with dementia. By understanding dementia-related stigma on social media, we can develop educational strategies to target false stereotypes, beliefs, and misinformation to improve the quality of life of people living with dementia. Objective: This study examines dementia-related stigma on the X platform (formerly Twitter) during World Alzheimer's Month to identify opportunities for intervention to address dementia-related stigma. Methods: A total of 266,211 posts were scraped from X during the World Alzheimer's Awareness Month from September 1-30, 2022, a global advocacy campaign organized by Alzheimer's Disease International. We used filters to exclude non-English content, duplicate posts, and reply posts with missing content. To ensure rigor and trustworthiness in the research, several measures were employed, ranging from peer debriefing sessions to documenting the research process. Results: After filtering the data, 1981 posts were examined using thematic analysis. A total of four main themes were identified including: (i) dementia stereotypes: "a burden to society"; (ii) discrimination and denied dignity: "discrimination exists in public spaces"; (iii) devaluing the lives of people with dementia: "society should legalize euthanasia"; and (iv) countering dementia-related stigma: "break down the stigma." Although the World Alzheimer's Awareness Month is helpful for raising awareness, more research is needed to address dementia-related stigma, stereotypes, and discrimination on social media. Conclusions: By analyzing how stigma manifests on social media, our study sheds light on the dementia education and information needed to address false beliefs, misinformation, and dementia-related stigma. The findings from our study have important implications for policymakers, health professionals, and community advocates working to design awareness campaigns to reduce dementia-related stigma on social media.

Indexed as

Alzheimer DiseaseDementiaSocial MediaSocial StigmaAwarenessHumansStereotypingAlzheimer diseaseAlzheimer's diseaseawarenessdementiamisinformationsocial mediastereotypesstigma

Identifiers

PMID40456118
PMCPMC12148244

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.