The threat of COVID-19 will influence consumers' taste compensation.

Xin Yan, Xiong Yan, Xiaoying Huang, Linglan Zhao, Ying Liu

Abstract read

In one paragraph

Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

0cells of the map it votes in

0citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Xin YanInstitute of Tourism and Cultural Industry, Yunnan University of Finance and Economics, Kunming, China.

Xiong YanSchool of Tourism and Hotel Management, Yunnan University of Finance and Economics, Kunming, China. xinxin10300520@126.com.

Xiaoying HuangSchool of Mathematics Science, Sichuan Normal University (SICNU), Chengdu, 610066, China.

Linglan ZhaoSchool of Tourism and Hotel Management, Yunnan University of Finance and Economics, Kunming, China.

Ying LiuSchool of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics, Chengdu, China.

Funding

Humanities and Social Science Fund of Ministry of Education of China 23YJC790088National Natural Science Foundation of China 72472129Southwestern University of Finance and Economics SWUFE2023LV006Yunnan Provincial Office for Philosophy and Social Sciences Planning ZX2024YB03Yunnan Provincial Science and Technology Department FWCY-BSPY2024095

6 · The paper itself

Abstract

This study examined how taste compensation is affected by mortality salience and its mechanisms during the pandemic. It conducted four studies and confirmed that mortality salience can cause consumers to seek stronger taste compensation, and the mediating role of compensation motivation. Additionally, low self-efficacy leads consumers to rely more on external compensation, as the impact of mortality salience upon compensating motivation can be negatively moderated by self-efficacy. This study identified new antecedents of F&B taste that add to the literature on compensatory consumption and pandemic research. It also helps hospitality managers and marketers to better understand consumers' dietary preferences and modify their business strategies accordingly during and after the COVID-19 outbreak.

Indexed as

Consumer BehaviorCOVID-19Food PreferencesTasteAdultFemaleHumansMaleMiddle AgedMotivationPandemicsSARS-CoV-2Self EfficacyCompensative motivationCOVID-19Mortality salienceSelf-efficacyStrong flavored foodTaste compensation

Identifiers

PMID40447605

DOI10.1038/s41598-025-01245-2

PMCPMC12125203

What OpenQuestion holds

Textmetadata

LicenceCC BY

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.