ArticleBMC psychology2025
The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
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Authors and funding
2 authors.
Funding
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Abstract
backgroundThis study explores the interplay between department brand identification, student satisfaction, and psychological well-being among social work students. It also examines the mediating role of positive word-of-mouth (PWOM) behavior to understand how these factors interact. By fostering a sense of identity and satisfaction, universities can enhance students' well-being and institutional loyalty.
methodsA cross-sectional study design was employed with a sample of 401 undergraduate students selected through convenience sampling. Structural equation modeling (SEM) was used to analyze the relationships among department brand identification, student satisfaction, psychological well-being, and the mediating effect of PWOM behavior.
resultsFindings revealed that PWOM fully mediates the relationship between department brand identification and psychological well-being, suggesting that a strong sense of departmental identity influences mental health through advocacy behaviors. Additionally, PWOM partially mediates the relationship between student satisfaction and psychological well-being, indicating both direct and indirect effects of satisfaction on mental health. These results highlight the importance of fostering a cohesive departmental culture to enhance students' emotional connections, satisfaction, and advocacy behaviors.
conclusionsThe study underscores the strategic role of student satisfaction in promoting psychological well-being and institutional loyalty. By encouraging positive experiences and a sense of belonging, universities can support students' resilience and engagement. Future research should explore these relationships in different academic settings and employ longitudinal designs to provide deeper insights.
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