ArticlePloS one2025
Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Research on the influencing factors of consumption behavior of agricultural organic waste derivatives.Scientific reports · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
As environmental degradation escalates, the critical need to understand green purchasing intentions and behaviours among Vietnamese Generation Z becomes increasingly urgent. Although the Theory of Planned Behavior (TPB) has been extensively applied to study pro-environmental behaviours, there remain discrepancies in how green attitudes, green subjective norms, and green perceived behavioural control influence green purchasing intentions and green purchasing behaviours. This study aims to clarify these relationships within the unique socio-economic and cultural context of Vietnamese Generation Z, a demographic influenced by collectivistic cultural values, generational characteristics, and dynamic economic conditions. These factors may reshape the conventional dynamics of TPB. Utilising quantitative methodologies, this research analysed responses from 237 Vietnamese Generation Z consumers through structural equation modelling to assess the impacts of green attitude, green subjective norms, and green perceived behavioural control on green purchasing intentions and green purchasing behaviours, particularly focusing on the mediating role of green purchasing intentions. The findings demonstrate that green attitude, green subjective norms, and green perceived behavioural control significantly affect both green purchasing intentions and green purchasing behaviours, thereby confirming the mediating influence of green purchasing intentions. This research reaffirms TPB's relevance in Vietnam's distinct cultural and economic environment while contributing to the broader TPB literature by exploring the mediating effects among key variables. These results also underscore the need for policymakers and businesses to create community-oriented environmental programs and tailor marketing strategies to enhance pro-environmental purchasing among young consumers.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.