ArticleFoods (Basel, Switzerland)2025
Consumer Perceptions and Purchase Behavior Towards Plant-Based Eggs: A Vignette Experiment.
Article in Foods (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
The plant-based eggs category is growing rapidly; however, there is limited research on consumer behavior towards plant-based eggs. We explore consumer perceptions and investigate factors affecting the likelihood of purchase for plant-based eggs by using experimental vignettes. Using data from a nationally representative sample of U.S. consumers, we find that traditional eggs were rated more favorably than plant-based eggs, though plant-based eggs were perceived more favorably on environmental impact and animal welfare for food-related attributes and on total fat and cholesterol for nutrition components. Additionally, consumers were more likely to purchase plant-based eggs at lower prices and when served as an ingredient to a main dish (pancakes) rather than on their own (scrambled eggs).
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