ArticleJournal of eye movement research2025
Age-Related Differences in Visual Attention to Heritage Tourism: An Eye-Tracking Study.
Article in Journal of eye movement research, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
5 citing papers in PubMed.
- Eye-Tracking Research: A Bibliometric Analysis Based on Scopus.Journal of eye movement research · 2026Review
- Seeing and deciding to help: neural and attentional mechanisms of prosociality in younger and older adults.Social cognitive and affective neuroscience · 2026Article
- Analyzing the "Opposite" Approach in Additions to Historic Buildings Using Visual Attention Tools: Dresden Military History Museum Case.Journal of eye movement research · 2026Article
- Visual Attention to Food Content on Social Media: An Eye-Tracking Study Among Young Adults.Journal of eye movement research · 2025Article
- How Visual Style Shapes Tourism Advertising Effectiveness: Eye-Tracking Insights into Traditional and Modern Chinese Ink Paintings.Journal of eye movement research · 2025Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
With the rising significance of visual marketing, differences in how tourists from various age groups visually engage with tourism promotional materials remain insufficiently studied. This study recruited 48 participants and used a quasi-experimental design combined with eye-tracking technology to examine visual attention, scan path patterns, and their relationship to reading performance among different age groups. Independent t-tests, correlation analyses, and Lag Sequential Analysis were conducted to compare the differences between the two groups. Results indicated that elder participants had significantly higher fixation counts and longer fixation durations in text regions than younger participants, as well as higher perceived novelty scores. A positive correlation emerged between text fixation duration and perceived novelty. Additionally, elder participants showed greater interaction between text and images, while younger participants exhibited a more linear reading pattern. This study offers empirical insights to optimize tourism promotional materials, highlighting the need for age-specific communication strategies.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.