Evidence map›Paper›PMID 40409762›Full record

ArticleBMJ global health2025

Responsible artificial intelligence in public health: a Delphi study on risk communication, community engagement and infodemic management.

Daniela Mahl, Mike S Schäfer, Stefan Adrian Voinea, Keyrellous Adib, Ben Duncan, Cristiana Salvi, David Novillo-Ortiz

Abstract read
In one paragraph

Article in BMJ global health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.

0numbers the graph read from it
0cells of the map it votes in
10citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

10 citing papers in PubMed.

  1. Review
  2. Review
  3. Article
  4. Article
  5. Article
  6. Risk Perception and Communication, Plugged-In: Fifty Years of Process.Risk analysis : an official publication of the Society for Risk Analysis · 2026
    Article
  7. Article
  8. Review
  9. Article
  10. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Daniela MahlDepartment of Communication and Media Research, University of Zurich, Zurich, Switzerland d.mahl@ikmz.uzh.ch.ORCID http://orcid.org/0000-0002-5330-6885
Mike S SchäferDepartment of Communication and Media Research, University of Zurich, Zurich, Switzerland.
Stefan Adrian VoineaWorld Health Organization Regional Office for Europe, Copenhagen, Denmark.ORCID http://orcid.org/0009-0006-6658-7934
Keyrellous AdibWorld Health Organization Regional Office for Europe, Copenhagen, Denmark.ORCID http://orcid.org/0000-0001-9995-8400
Ben DuncanWorld Health Organization Regional Office for Europe, Copenhagen, Denmark.
Cristiana SalviWorld Health Organization Regional Office for Europe, Copenhagen, Denmark.
David Novillo-OrtizWorld Health Organization Regional Office for Europe, Copenhagen, Denmark.ORCID http://orcid.org/0000-0001-9756-0984

Funding

World Health Organization 001
6 · The paper itself

Abstract

introductionArtificial intelligence (AI) holds the potential to fundamentally transform how public health authorities use risk communication, community engagement and infodemic management (RCCE-IM) to prepare for, manage and mitigate public health emergencies. As research on this crucial transformation remains limited, we conducted a modified Delphi study on the impact of AI on RCCE-IM.

methodsIn two successive surveys, 54 experts-scholars with expertise in public health, digital health, health communication, risk communication and AI, as well as RCCE-IM professionals-from 27 countries assessed opportunities, challenges and risks of AI, anticipated future scenarios, and identified principles and actions to facilitate the responsible use of AI. The first Delphi round followed an open, exploratory approach, while the second sought to prioritise and rank key findings from the initial phase. Qualitative thematic analysis and statistical methods were applied to evaluate responses.

resultsAccording to the expert panel, AI could be highly beneficial, particularly for risk communication (eg, tailoring messages) and infodemic management (eg, social listening), while its utility for fostering community engagement was viewed more critically. Challenges and risks affect all three components of RCCE-IM equally, with algorithmic bias and privacy breaches being of particular concern. Panellists anticipated both optimistic (eg, democratisation of information) and pessimistic (eg, erosion of public trust) future scenarios. They identified seven principles for the responsible use of AI for public health practices, with equity and transparency being the most important. Prioritised actions ranged from regulatory measures, resource allocation and feedback loops to capacity building, public trust initiatives and educational training.

conclusionTo responsibly navigate the multifaceted opportunities, challenges and risks of AI for RCCE-IM in public health emergencies, clear guiding principles, ongoing critical evaluation and training as well as societal collaboration across countries are needed.

Indexed as

Artificial IntelligenceCommunicationCommunity ParticipationHealth CommunicationPublic HealthDelphi TechniqueHumansDescriptive studyGlobal HealthInterdisciplinary ResearchPublic HealthQualitative study

Identifiers

PMID40409762
PMCPMC12104889

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.